Believe it or not, Digital Direct wasn't always an accomplished online marketing company. We actually have very humble beginnings—and every part of the journey has played a part in growing us to where we are today. So for those who have been asking about when and how we started, here’s [...]
This morning I started looking around for a garden service to help keep things a bit neater at home. To be honest, the search process was a bit frustrating. So, being an SEO expert, I decided to write about ways in which the industry could improve their visibility and user [...]
Many experts find themselves in an industry where they are forced to provide products and services they dislike. The reason for disliking your product may be because of inconvenience, the type of client, or simply because it’s too much work for too little money. Here’s how you can change [...]
Someone who eats, sleeps and breathes SEO seven days a week is Lazlo le Roux of Digital Direct. I managed to stop him in between his busy day and ask him a few questions about the industry. Here’s what he had to say. What would you say is the [...]
Not hiring the right person for the job The other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other. What I found [...]
Are you still sceptical of the hype that SEO is causing in the marketing world? We’re not going to ask you to take a leap of faith and just believe us—well, that is, not until you’ve read some of the benefits SEO can bring you. Targeted marketing VS Mass [...]
Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important. Today, we’ll be exploring the inner workings of online content and its place in SEO. Content for website pages – My [...]
There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of leads—and ultimately sales. So what mistakes should you be looking out for if you’re in the [...]
