The building industry in South Africa has had its ups and downs, but is still one of the busiest industries in Johannesburg, Durban, and Cape Town.

 

Whether you’re a supplier of tiles, paint, building material, or tools, you too need to compete on an online level by having your SEO done. But what should you look for when hiring a SEO consultant for your company? Here are some suggestions:

 

Understanding the sales staff

For SEO to thrive within a building supplier’s industry, the marketing company you’ve hired must first sit down with your sales staff.

 

Why? Because they are the individuals who deal with the customers on a daily basis. They know:

–          What the frequently asked questions are

–          What concerns clients bring up about the product

–          What most clients have as an initial budget when they walk in

 

Analyzing clients

As analytical individuals, online marketers must be the type of people who become a part of your company before they start your SEO. A good SEO company will always spend a significant amount of time in your store or warehouse to get an idea of the clients that walk in.

 

They also want to see how those clients react to your product, as this will give them insight into how to market you more effectively.

 

Image rich SEO

Within the building industry, visual stimulation is what gets clients buying. Make sure you are consulting with an SEO company that understands how to create image rich websites, as well as how to optimize those images for Google searches.

 

What about social media for building suppliers?

One of the hardest factors to figure out is which social media platform to use for building suppliers. There are so many, and each one appeals to a certain demographic.

 

It all comes back to analyzing the clients who buy from you. A good SEO company will always get to know the age groups, gender profiles, and spending habits of your clients before deciding on a social media platform.

 

Avoid a company that just slaps your company on a set group of platforms without giving it some thought!