This article, as the title indicates, will share some of the most effective ways to showcase your product and how it works without losing customer attention. When your product interests your customer, you already have a 50% chance of getting them to understand how your product works. But if your demonstration is presented in an exceptionally boring way, the other 50% wins.
A video on your website
Most clients simply do not have the patience to read through all the manuscripts on how a single product works. Although sometimes an engaging article can do the trick, the 50%/50% rule still applies. This is why you should have a video on your website.
If your client decided to skip everything that’s written on your page, a video could at least save the day. But in order to effectively convey how your product works on your video, you have to keep it simple and lively. If you decide to use a narrator, make sure it’s someone who wouldn’t make your clients fall asleep or navigate away.
A YouTube channel
A really interesting video would make your clients want to see more videos. To have that covered, you can create a YouTube channel which would offer various informative (but not boring) videos that could keep your clients entertained. It would also be a great idea to feature informative videos of your product from other clients who actually took time to shoot videos of it.
If a need to present numbers arises, make sure to help your clients understand what those numbers are for and what they do. The best way to present statistics and other number-related information would be through infographics. Keep your infographics as simple as you possibly can. Complicated infographics will only frustrate customers—and the other 50% wins again.
A blog slideshow
Another way to keep your clients both interested and informed at the same time would be through a blog slideshow. Through this, you get to show them pictures of the things you mean to say while you get to add a caption that also doubles as a brief explanation at the same time.
Catching your customer’s attention is one thing, but keeping it is another. To effectively convey the message you’d like to send through, not only do you have to make your content interesting, but you also have to keep them simple and consistently entertaining.