Since online marketing is growing at such a speed, it makes sense for companies to implement the same strategies in their website that their sales people use in sales.

 

Watching the ways your successful sales people bring in the business is an excellent way to check the effectiveness of your website.

A good salesman knows how to persuade clients into buying

Sales people understand that balance between naming features, presenting benefits, and emphasising the value of a product or service.

 

Your website should follow the same strategy. A good site will always aim to persuade your clients to buy. This persuasion is based on providing what the client wants, what the client needs, and how valuable the client perceives the product or service.

A good salesman is neat, tidy, and presentable

Your sales staff wouldn’t be caught visiting clients in jeans and T-shirt, would they? Polished shoes, button shirt and a neatly groomed face are all obvious basics for creating a good impression.

 

Your website is no different. The colours you use on your website speak volumes about your company. The neatness of the graphics and the font of your content are all things that will make clients trust and like you.

A good salesman is articulate and knows how to speak in a way that is easily understood

When sales people start jabbering on about technical aspects of their product, it’s an immediate put off for many clients.

 

Using jargon on your website will also cause your clients to navigate away and search for what they want elsewhere. The content on your website should be simple to understand and easy to navigate.

 

A good salesman is honest and upfront about the product, its price, and the terms that accompany it

Most of us have heard about underhanded sales people. Any hint of dishonesty from a sales person will result in a client saying those dreaded words: “I’ll think about it and get back to you.”

 

Your website must be clear and upfront about all the costs involved in the purchase. Hidden terms and conditions are an immediate put off, but honesty about price and service costs will usually result in a sale.

A good salesman teaches the client about the product or the service

The art of explaining the intricacies of a product without using jargon is one element that distinguishes a good salesperson from a great one. Clients are more likely to buy if they understand the process of how the product is manufactured, how it works, and how it should be maintained.

The prospect who visits your website is doing so because they have questions. It may pertain to price, or it may have to do with information on the product itself. A good website will always contain answers to the questions clients bring with when they visit.

A good salesman makes purchasing a quick and effortless process

When the client says ‘Yes!’ to the sale, the salesperson better have everything in order. Things like the documentation that needs to be signed and the order placement procedures must all be in order. The client must have a pleasant buying process if return business and positive testimonials are to be ensured.

 

A call to action is one of the most important yet neglected parts of a website. It should be clearly visible, and properly interpreted if you want your clients to click the ‘Buy’ button. If something goes wrong halfway through the purchase, internet users will likely quit halfway through and look for a website that’s more user friendly.