3 11, 2014

Why marketing firms become SEO consultants and why they fail

By | 2014-11-25T13:43:13+02:00 November 3rd, 2014|Blog|0 Comments

Not hiring the right person for the job The other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other.   What I found [...]

29 10, 2014

Whatever happened to work ethic?

By | 2014-11-25T13:45:01+02:00 October 29th, 2014|Blog|0 Comments

All across the world—and especially in the international marketing industry—there seems to be a pervasive attitude dominating company-to-client service. This attitude is one of complacency, unreliability, dishonesty, and disregard for clients in general.   Is this a new phenomenon, or has it got its roots in another source? Let’s take [...]

22 10, 2014

How a baking shop taught me about web content

By | 2014-10-22T19:56:07+02:00 October 22nd, 2014|Blog|0 Comments

Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important.   Today, we’ll be exploring the inner workings of online content and its place in SEO.   Content for website pages – My [...]

20 10, 2014

Visual website optimization for furniture shops

By | 2014-10-20T17:08:10+02:00 October 20th, 2014|Blog|0 Comments

There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of leads—and ultimately sales.   So what mistakes should you be looking out for if you’re in the [...]

17 10, 2014

Fact or fiction: 7 Truths about AdWords

By | 2014-10-18T08:23:10+02:00 October 17th, 2014|Blog|0 Comments

By now, you’ve probably done a bit of research about the importance of AdWords and found out how it can benefit you. In this blog, we’d like to enforce your perception on the importance of AdWords; but at the same time, alert you to some of the misconceptions you may [...]

15 10, 2014

What’s the difference between SEO and content marketing

By | 2014-10-15T17:36:38+02:00 October 15th, 2014|Blog|0 Comments

Some will argue that content marketing trumps SEO. Others will disagree and try to convince you that the opposite is true? So what are the differences between these two and which one is actually better?   What SEO used to be Search Engine Optimization used to be defined by a [...]

10 10, 2014

7 Facts about landing pages that will impress your boss

By | 2014-10-11T18:33:04+02:00 October 10th, 2014|Blog|0 Comments

Want to make a good impression? Your marketing manager will appreciate your initiative if you show what an expert you are in landing page requirements. Here are some absolute MUSTs that he or she has probably overlooked.   Take some of these strategies to your marketing manager and earn some [...]

8 10, 2014

Increase your lead generation by 90 percent by simply understanding colour psychology

By | 2014-10-12T09:39:19+02:00 October 8th, 2014|Blog|0 Comments

Online marketers underestimate the powerful role that colour plays in enticing users. Copywriters, graphic designers, and web developers all need to understand the psychology of colour in order to construct efficient websites and landing pages.   The colour of your website background Ask yourself what feeling you are trying to [...]