Not hiring the right person for the job The other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other. What I found [...]
All across the world—and especially in the international marketing industry—there seems to be a pervasive attitude dominating company-to-client service. This attitude is one of complacency, unreliability, dishonesty, and disregard for clients in general. Is this a new phenomenon, or has it got its roots in another source? Let’s take [...]
Are you still sceptical of the hype that SEO is causing in the marketing world? We’re not going to ask you to take a leap of faith and just believe us—well, that is, not until you’ve read some of the benefits SEO can bring you. Targeted marketing VS Mass [...]
Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important. Today, we’ll be exploring the inner workings of online content and its place in SEO. Content for website pages – My [...]
There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of leads—and ultimately sales. So what mistakes should you be looking out for if you’re in the [...]
By now, you’ve probably done a bit of research about the importance of AdWords and found out how it can benefit you. In this blog, we’d like to enforce your perception on the importance of AdWords; but at the same time, alert you to some of the misconceptions you may [...]
Some will argue that content marketing trumps SEO. Others will disagree and try to convince you that the opposite is true? So what are the differences between these two and which one is actually better? What SEO used to be Search Engine Optimization used to be defined by a [...]
SEO is a billion dollar industry which allows any company to select any SEO consultancy to handle their online marketing. So with so many SEO companies to choose from—both locally and abroad—how do you sift out the good from the bad? Where to look Let’s first look at where [...]
Want to make a good impression? Your marketing manager will appreciate your initiative if you show what an expert you are in landing page requirements. Here are some absolute MUSTs that he or she has probably overlooked. Take some of these strategies to your marketing manager and earn some [...]
Online marketers underestimate the powerful role that colour plays in enticing users. Copywriters, graphic designers, and web developers all need to understand the psychology of colour in order to construct efficient websites and landing pages. The colour of your website background Ask yourself what feeling you are trying to [...]
