This morning I started looking around for a garden service to help keep things a bit neater at home. To be honest, the search process was a bit frustrating. So, being an SEO expert, I decided to write about ways in which the industry could improve their visibility and user [...]
An understanding of best SEO practices and how these contrast with black hat tactics Proper SEO consultants aren’t still wasting their time trying to trick Google into ranking their clients. However, they are fully engaged in creating content and building systems that appeal to their clients’ desired demographics. A [...]
Are you still sceptical of the hype that SEO is causing in the marketing world? We’re not going to ask you to take a leap of faith and just believe us—well, that is, not until you’ve read some of the benefits SEO can bring you. Targeted marketing VS Mass [...]
Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important. Today, we’ll be exploring the inner workings of online content and its place in SEO. Content for website pages – My [...]
There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of leads—and ultimately sales. So what mistakes should you be looking out for if you’re in the [...]
SEO is a billion dollar industry which allows any company to select any SEO consultancy to handle their online marketing. So with so many SEO companies to choose from—both locally and abroad—how do you sift out the good from the bad? Where to look Let’s first look at where [...]
Want to make a good impression? Your marketing manager will appreciate your initiative if you show what an expert you are in landing page requirements. Here are some absolute MUSTs that he or she has probably overlooked. Take some of these strategies to your marketing manager and earn some [...]
Google has implemented some changes in its algorithm that may make you work a lot harder for your traffic. Your headings and search result content will have to be super catchy if you want them to be clicked on. Where visual stimulation used to be a means to generate [...]
You may have taken the initiative and started a corporate blog for your company. How’s that working out for you? Is it creating traffic for your website as intended, or are you failing to see results? Here are some of the reasons your blog is not doing what it was [...]
Blogging isn’t the only way to offer valuable information to your clients and build trust. Millions of internet users turn to video tutorials for their information on a daily basis. That means that if you’re not on YouTube, you’re likely to lose out on a huge chunk of clientele. [...]
