About Copley Sutton

Copywriter at your service :)
13 01, 2015

Landing pages are not just for AdWords

By | 2015-01-13T19:40:19+02:00 January 13th, 2015|Blog|0 Comments

Perhaps you’re one of the few managers in South Africa who have integrated dedicated landing pages to their AdWords account. If so, well done! You’ve taken a step in the right direction that many of your competitors never will. But did you know that landing pages can be used for [...]

6 01, 2015

From CD factory to SEO firm: A real life success story

By | 2015-01-13T19:29:00+02:00 January 6th, 2015|Blog|0 Comments

Believe it or not, Digital Direct wasn't always an accomplished online marketing company. We actually have very humble beginnings—and every part of the journey has played a part in growing us to where we are today. So for those who have been asking about when and how we started, here’s [...]

8 12, 2014

5 SEO tools your online marketing consultant MUST have

By | 2014-12-09T07:40:49+02:00 December 8th, 2014|Blog|0 Comments

Imagine approaching your SEO consultant and asking him or her if they have the right tools for the job. Mentioning the following five tools will make your online marketer realize that you know your stuff, and that they need to step up their game if they want to retain you [...]

25 11, 2014

How to get the type of clients you want

By | 2014-11-25T13:43:43+02:00 November 25th, 2014|Blog|0 Comments

Many experts find themselves in an industry where they are forced to provide products and services they dislike. The reason for disliking your product may be because of inconvenience, the type of client, or simply because it’s too much work for too little money.   Here’s how you can change [...]

11 11, 2014

What if the internet shut down?

By | 2014-11-25T13:44:08+02:00 November 11th, 2014|Blog|0 Comments

Eeeeek! How would a temporary or permanent shutdown of the internet affect your life and career? Here’s a hypothetical look at what would happen if humans were without the internet for an entire month!   The upside   People would take literacy more seriously Yes, that’s right. No internet means [...]

7 11, 2014

SEO for insurance companies

By | 2014-11-07T13:47:37+02:00 November 7th, 2014|Blog|0 Comments

The insurance industry is highly competitive and many marketing means are currently utilized to advertise to the masses. Besides AdWords, insurance companies also need to step up their online presence if they wish to survive the competitive climate they operate in.   Flooding the web First things first! You want [...]

5 11, 2014

How to transition from advertising to SEO in 5 steps

By | 2014-11-25T13:44:35+02:00 November 5th, 2014|Blog|0 Comments

Well done on coming to the conclusion that SEO is the best and cheapest way to market your company. Now it’s time to take those initial steps in implementing all of the SEO strategies you’ve learnt about.   But what about that massive budget that’s still allocated to your conventional [...]

3 11, 2014

Why marketing firms become SEO consultants and why they fail

By | 2014-11-25T13:43:13+02:00 November 3rd, 2014|Blog|0 Comments

Not hiring the right person for the job The other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other.   What I found [...]

29 10, 2014

Whatever happened to work ethic?

By | 2014-11-25T13:45:01+02:00 October 29th, 2014|Blog|0 Comments

All across the world—and especially in the international marketing industry—there seems to be a pervasive attitude dominating company-to-client service. This attitude is one of complacency, unreliability, dishonesty, and disregard for clients in general.   Is this a new phenomenon, or has it got its roots in another source? Let’s take [...]