In case you left for Mars in the last 4 years, the world today basically revolves around several social media sites that are considered the most powerful tools in developing your business’ future. With billions of users worldwide who are constantly connected and capable to create real-time updates, the conventional ‘word-of-mouth’ approach has just been intensified more than a billion times. Here are the top social media sites that can promote your business for free.
Perhaps the number one social media site at present and in years to come, Facebook has become the most common way to promote a business free of charge. With access to billions of users all across the globe, Mark Zuckerberg’s company definitely has the ability to make your company fly high. It’s all about relationship building, reputation management, and feedback. If you’re not on Facebook, your company’s online presence will struggle.
With almost the same features as Facebook and hundreds of millions of active users including celebrities worldwide, Twitter is definitely a social force to be reckoned with. Twitter allows you to improve your business’ visibility through a feature that lets you connect to other users and businesses and is also proven to be one of the cheapest and most effective ways to get a celebrity to endorse your business, or to simply update your followers on recent trends.
Pinterest is a social media site mainly focused on letting users share their visual interests and discover new ones. It aims to connect users through these infographics and pictures that evoke interest. This site is a very effective tool in developing your business’s reputation and popularity.
This site effectively promotes businesses by matching users’ interests to what websites have to offer. It is a perfect opportunity for your business to be found by users who are already making the effort to find you.
Above all else, social media sites are basically the 21st century ‘word-of-mouth’ tool. Positive reviews spread just as fast as negative ones. In order to effectively take advantage of these tools, your business must first be able to cater to your customer’s needs successfully. One happy customer can lead to another, and so on.
Another thing that you need to remember is that these social media sites are also platforms to broadcast information about your business. To make your pages useful, you have to ensure that they contain all the information a potential customer needs.