Landing pages are not just for AdWords

13 January 2015
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Blog
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Landing pages are not just for AdWords

Perhaps you’re one of the few managers in South Africa who have integrated dedicated landing pages to their AdWords account. If so, well done! You’ve taken a step in the right direction that many of your competitors never will. But did you know that landing pages can be used for other online sales strategies too? […]


6 January 2015
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Blog
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From CD factory to SEO firm: A real life success story

Believe it or not, Digital Direct wasn’t always an accomplished online marketing company. We actually have very humble beginnings—and every part of the journey has played a part in growing us to where we are today. So for those who have been asking about when and how we started, here’s a brief history.   The […]


4 December 2014
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SEO for garden services

This morning I started looking around for a garden service to help keep things a bit neater at home. To be honest, the search process was a bit frustrating. So, being an SEO expert, I decided to write about ways in which the industry could improve their visibility and user friendliness.   Know your search […]


17 November 2014
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Interview with an SEO expert

Someone who eats, sleeps and breathes SEO seven days a week is Lazlo le Roux of Digital Direct. I managed to stop him in between his busy day and ask him a few questions about the industry. Here’s what he had to say.   What would you say is the biggest challenge within the world […]


3 November 2014
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Blog
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Why marketing firms become SEO consultants and why they fail

Not hiring the right person for the job The other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other.   What I found really made me angry!   […]