Each industry should take a different approach to their SEO. In the case of the food and beverage industry, there are some adventurous strategies laid out here you may not have heard of.

 

  1. Keyword rich dish descriptions

Most restaurant websites have their menu available online. Why not go one step further and write a compelling background about your best dishes. You can rotate these on a daily or weekly basis and ensure that each one contains key search words to help people find you on Google.

 

Customers love a good story! If you put one behind the dishes that you are trying to promote, you will start generating much loyalty towards your brand.

 

  1. A customer review forum

Having a customer dedicated section to compliment you on their experiences will have a three-fold purpose.

  • First, you will be able to handle complaints quickly and publically, showing your other guests that you care about service.
  • Second, if you receive a compliment, you can share these on the public social media forums you are connected to, making your good reports go viral in mere days.
  • Third, with each share—whether it’s by yourself or the client—will create countless back links that are legitimate in the eyes of search algorithms.

 

  1. Blog about your ingredients

Clients love to know what the freshness and quality of your ingredients are. Talk about your suppliers and turn background info on your stock into interesting articles and stories.

  1. Facebook vouchers

Another way to utilize social media is to offer small discounts on meals ever so often. You can do this by encouraging interaction on some of your posts: “Comment or LIKE in order to receive a 15% discount voucher on your next meal!”

 

  1. A branded recipe eBook

An eBook that has your brand on it can be offered for free to loyal customers or regular social media contributors. It also creates perpetual branding awareness every time it gets copied and sent to a friend or family member.

 

Make sure the recipes are easy to make, and are original from others your clients may come across. If you offer your customers something valuable that they can use often, they will remain loyal to you for years to come.

 

  1. Tagged pictures

Your website must contain lots of pictures if you’re to keep visitors on your site. Make sure these pictures are tagged appropriately, so that people are more likely to find you if they are looking for something in particular.

 

A client looking for a local restaurant that makes dim sum, may find you by means of pictures instead of content.