Perhaps you’re one of the few managers in South Africa who have integrated dedicated landing pages to their AdWords account. If so, well done! You’ve taken a step in the right direction that many of your competitors never will.
But did you know that landing pages can be used for other online sales strategies too? Let’s see how:
So everyone keeps telling you that you need a Facebook page, right? Okay, but what for? They’ll tell you, “Social media is a great way to market your business!”
So you follow the crowd and get your company a Facebook page, all the while not really understanding how it’s going to bring in any business.
Well, here’s a newsflash: IT’S NOT GOING TO BRING IN ANY BUSINESS! And if it isn’t bringing in business, you may as well delete your profile altogether.
Simply having a Facebook page without any clear purpose of who you’re trying to sell to, is a white elephant exercise. The point of Facebook business pages is to direct your audience to your website or to make a purchase.
Is your Facebook page doing that for your business? If not, it’s time to look at a new strategy that applies a sales funnel principle to your social media marketing efforts.
When an internet user sees something they like, they will likely act on impulse to get it. If your post—no matter how enticing it may be– isn’t set up to direct them to a call to action, your post and general Facebook presence is meaningless.
In the same way you direct clients through a sales funnel on your AdWords campaign, make sure you do it with your Facebook posts. For every enticing post you put up, link it to a landing page that gets your clients to exactly where you want them to go.