When blogging first became popular it was more a means to keep a public diary of something you enjoyed doing or admired. However, since the advent of social media, this is less necessary because we make our moods, likes and dislikes known to everyone on a daily basis through forums like Twitter and Facebook.
But where does that leave the blogging arena? The fact is people still like reading about things they are interested in as well as things that pertain to their industry. Corporate blogging is a great way to inform your audience about relevant factors in your business. Not only that, but if your company isn’t blogging, chances are Google won’t find you easily.
Blogging as part of SEO
Blogging is an important part of Search Engine Optimization (SEO). If your company is committed to adhering to all of Google’s search criteria, then you had better be sure to add blogging to your list. Having various blogs inside and outside of your website serves to make it easier for search engines to find your company through link building and keyword relevance.
The penguin, the panda and the hummingbird
Read about Google’s Panda update that was implemented in Feb 2011: http://www.searchenginejournal.com/seo-guide/google-penguin-panda-hummingbird/ According to Google, search engines now look for websites that regularly maintain the content on their website. Constantly changing and adding relevant, keyword rich content will boost your search criteria and make it easier for your clients to find you online.
Building links and piling up keywords
External corporate blogs are just as important as internal ones. The more external sites that link to your webpage, the more relevant Google consider you to be. When these articles are interesting and packed with helpful information, they are more likely to be read by people who find your topic relevant. In addition, because your blogs are filled with keywords that pertain to your industry, they will heighten your Google search score significantly.
Know what you are talking about
Besides all of this, corporate blogging creates a culture around what you do and how well you do it. By writing articles about interesting and informative topics, clients feel more likely to trust you with their business because of your apparent expertise.
If your company keeps its blogging up, it will maintain online relevance in many different ways. If you don’t have an in-house writer, these tasks can be easily outsourced to companies who provide this valuable service.
