Fact or fiction: 7 Truths about AdWords

17 October 2014
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Blog
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Fact or fiction: 7 Truths about AdWords

By now, you’ve probably done a bit of research about the importance of AdWords and found out how it can benefit you. In this blog, we’d like to enforce your perception on the importance of AdWords; but at the same time, alert you to some of the misconceptions you may have picked up along the […]


15 October 2014
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What’s the difference between SEO and content marketing

Some will argue that content marketing trumps SEO. Others will disagree and try to convince you that the opposite is true? So what are the differences between these two and which one is actually better?   What SEO used to be Search Engine Optimization used to be defined by a lot of strategies that are […]


13 October 2014
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Beware the SEO hypocrites

SEO is a billion dollar industry which allows any company to select any SEO consultancy to handle their online marketing. So with so many SEO companies to choose from—both locally and abroad—how do you sift out the good from the bad?   Where to look Let’s first look at where you are searching for an […]


10 October 2014
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7 Facts about landing pages that will impress your boss

Want to make a good impression? Your marketing manager will appreciate your initiative if you show what an expert you are in landing page requirements. Here are some absolute MUSTs that he or she has probably overlooked.   Take some of these strategies to your marketing manager and earn some brownie points. Wherever possible, offer […]


8 October 2014
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Blog
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Increase your lead generation by 90 percent by simply understanding colour psychology

Online marketers underestimate the powerful role that colour plays in enticing users. Copywriters, graphic designers, and web developers all need to understand the psychology of colour in order to construct efficient websites and landing pages.   The colour of your website background Ask yourself what feeling you are trying to generate for your audience when […]