Why marketing firms become SEO consultants and why they fail

3 November 2014
Category:
Blog
Comments: 0

Why marketing firms become SEO consultants and why they fail

Not hiring the right person for the job The other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other.   What I found really made me angry!   […]


29 October 2014
Category:
Blog
Comments: 0

Whatever happened to work ethic?

All across the world—and especially in the international marketing industry—there seems to be a pervasive attitude dominating company-to-client service. This attitude is one of complacency, unreliability, dishonesty, and disregard for clients in general.   Is this a new phenomenon, or has it got its roots in another source? Let’s take a look at some of […]


27 October 2014
Category:
Blog
Comments: 0

Take that leap and learn about SEO

Are you still sceptical of the hype that SEO is causing in the marketing world? We’re not going to ask you to take a leap of faith and just believe us—well, that is, not until you’ve read some of the benefits SEO can bring you.   Targeted marketing VS Mass marketing Let’s focus in on […]


22 October 2014
Category:
Blog
Comments: 0

How a baking shop taught me about web content

Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important.   Today, we’ll be exploring the inner workings of online content and its place in SEO.   Content for website pages – My first visit to the baking […]


20 October 2014
Category:
Blog
Comments: 0

Visual website optimization for furniture shops

There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of leads—and ultimately sales.   So what mistakes should you be looking out for if you’re in the furniture industry?   Relying too […]