How to get the type of clients you want

25 November 2014
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Blog
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How to get the type of clients you want

Many experts find themselves in an industry where they are forced to provide products and services they dislike. The reason for disliking your product may be because of inconvenience, the type of client, or simply because it’s too much work for too little money.   Here’s how you can change your business model to suit […]


17 November 2014
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Interview with an SEO expert

Someone who eats, sleeps and breathes SEO seven days a week is Lazlo le Roux of Digital Direct. I managed to stop him in between his busy day and ask him a few questions about the industry. Here’s what he had to say.   What would you say is the biggest challenge within the world […]


11 November 2014
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What if the internet shut down?

Eeeeek! How would a temporary or permanent shutdown of the internet affect your life and career? Here’s a hypothetical look at what would happen if humans were without the internet for an entire month!   The upside   People would take literacy more seriously Yes, that’s right. No internet means no smart phones, no email, […]


7 November 2014
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SEO for insurance companies

The insurance industry is highly competitive and many marketing means are currently utilized to advertise to the masses. Besides AdWords, insurance companies also need to step up their online presence if they wish to survive the competitive climate they operate in.   Flooding the web First things first! You want search engines to successfully pick […]


5 November 2014
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How to transition from advertising to SEO in 5 steps

Well done on coming to the conclusion that SEO is the best and cheapest way to market your company. Now it’s time to take those initial steps in implementing all of the SEO strategies you’ve learnt about.   But what about that massive budget that’s still allocated to your conventional advertising methods? What should rightfully […]